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RÉSUMÉ

A concise view of my growth, performance marketing, and GTM work.

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Growth Marketing Lead · NYC

TURNING

SIGNALS INTO

✦

GROWTH

Paid media, analytics, CRO, GTM, content, and research—connected into systems that move people and prove business impact.

Full-length professional portrait of Ishan Basak in a navy suit
Selected work ↓

ACQUIRE ✦ UNDERSTAND ✦ CONVERT ✦ SCALE

GROWTH ISN’T
A CHANNEL.
IT’S A SYSTEM.

I work across the whole journey—from the first paid impression to the qualified conversation. The point is not to collect tactics. It is to connect every signal to the next better decision.

See how I work →
01 / SELECTED WORK

WORK THAT
MOVED THE NUMBER.

PAID MEDIA + CROLOKRS · NEW YORK

01

PROSPECTIVE
CLIENTS,
NOT CLICKS.

Built and optimized a multichannel acquisition program for an immigration law firm across Google Performance Max and Meta Ads. Reframed measurement around consultation inquiries, calls, bookings, and qualified legal-service demand.

25%↑ qualified leads
GOOGLE PMAX + META→LANDING PAGE→CONSULTATION→QUALIFIED LEAD
GOOGLE ADS · META ADS MANAGER · GTM · GA4 · SEARCH CONSOLE · CRO · CONVERSION ANALYTICS
ZERO-TO-ONEALIVEO AI

02

BUILDING AN AI
GROWTH ENGINE
FROM ZERO.

Built ICP strategy, ABM, multichannel acquisition, landing-page/CRO planning, attribution, partnerships, and founder-led content.

460% increase in LinkedIn impressions
DEMAND GENCREWASIS

03

FROM OUTBOUND
TO A REPEATABLE
CONVERSION PATH.

  • 22% response-rate lift
  • 28% email CTR lift
  • 20% lead-to-demo lift
MARKET RESEARCHPACE UNIVERSITY

04

189,595
COMMENTS.
ONE HUMAN QUESTION.

Used the YouTube Data API, R, Python, and SPSS to study 909 distinct emojis and isolate statistically significant relationships with comment likes.

Emoji research ↗ Ethics research ↗
909

distinct emojis analyzed

2

significant positive correlations

02 / OPERATING MODEL

FOUR LENSES.
ONE GROWTH LOOP.

  1. 01

    ACQUIRE

    Paid search, paid social, audience strategy, creative testing, and budget pacing.

  2. 02

    UNDERSTAND

    Analytics, attribution, dashboards, market research, and behavior-level insight.

  3. 03

    CONVERT

    Landing pages, experimentation, lifecycle messaging, CRO, and lead-quality feedback.

  4. 04

    SCALE

    GTM systems, positioning, SEO, content engines, and repeatable learning loops.

THE RECEIPTS ✦

25%QUALIFIED LEAD GROWTHPaid media + CRO
460%LINKEDIN IMPRESSION GROWTHFounder-led content
60%ORGANIC TRAFFIC GROWTHSEO + PR
40%ORGANIC TRAFFIC GROWTHSEO-led content
30%+ABOVE SALES TARGET3 consecutive months
645SURVEY RESPONSES ANALYZEDSPSS research
Ishan Basak at the National Harbor waterfront with the Capital Wheel behind him
03 / SELECTED WRITING

IDEAS THAT
TRAVEL FURTHER.

Essays on marketing, technology, culture, and the questions that keep pulling me back to the page.

View my Contently portfolio ↗
  1. 01 Brand Archetypes—My Journey Through Titan in the Summer of ’19 The beginning of my love affair with marketing: Carl Jung’s archetype theory, brand identity, and UGC marketing for Daniel Wellington watches.
  2. 02 3 Very Rational Ways to Up Your Instagram Influencer Marketing Strategy A data-first playbook for stronger influencer campaigns: choose creators for relevance, analyze performance daily, and optimize for meaningful engagement rather than follower count.
  3. 03 What Is AI-Driven ERP? How ERP’s Future Is Being Shaped by AI A practical look at how AI gives ERP deeper analysis, routine-task automation, and more personal experiences—while integration, ethics, and people remain the real constraints.
  4. 04 COVID-19 Exposes America’s Anti-Science Traditions My first-ever op-ed, written for an acclaimed independent publication; it drew more than 100,000 Instagram views when published.
  5. 05 Death, Reincarnation & the Movies A playful philosophical detour through mortality, reincarnation, and cinema—because a little humour here and there is warranted in life.
Ishan Basak smiling in formal attire against a brick wall
04 / ABOUT

MARKETER BY DAY.
MAKER BY EVERYTHING ELSE.

I’m a writer, painter, singer-songwriter, and long-distance runner. That creative life shapes how I work: I look for the human truth inside the data, then build the system that helps it travel.

I didn’t come up through an Ivy League or a Tier 1 college. I built my career by learning fast, thinking deeply, and figuring things out in motion—especially in messy, early-stage environments.

I also have a love affair with travel—especially uncanny, singular, less-travelled places and the hidden alleys of big cities. I’m most alive when I’m following a street without knowing exactly where it leads.

How do we grow careers, companies, and technologies without losing our humanity?
MS Marketing · Pace University · GPA 3.97
LET’S MAKE SOMETHING MOVE ✦

HAVE A GROWTH
QUESTION WORTH
GETTING OBSESSED WITH?

EMAIL ME ↗LINKEDIN ↗GITHUB ↗BOOK A FREE CALL ↗